Forever 21 Logo! (:

I've always loved shopping and there is no doubt that Forever 21 is one of my favorite stores! Since they don't really have a logo yet, I decided that Forever 21 was the perfect store to make a logo for. I had some ideas to start off with, which consisted of like Walmart's old logo. the forever than a star and than 21 but after I had made it, I realized that the first one I created fit what Forever 21 is trying to get at : modern, fashion, and glamour. The diamond is representing the sparkly part of Forever 21, because we all know when you think of Forever 21, you think "ooooh, sparkles!" Making the diamond was a bit of a challenge because when Aisha came over to help me, it really took a while to make sure everything looked even. I picked a different border just to give it a different feel. The font was the hardest part because at first I wanted something curvy but than decided against it. A font that was modern was the way to go, so that's what I went with.
Overall, it was fun!
-Erin(:

Dairy Queen

This is my recreation of the logo for dairy queen. Overall, it was pretty simple to do, only with the problems that it was hard figuring out how to make everything together, like the whole Q, without making the O part of it overlapping the swirl. Trying to match the colors was a little bit confusing because they always seemed to be almost a shade off. Using the pen tool in a different program other than indesign seemed to make remembering how to use it tricker. So remembering how to actually use the pen tool was also difficult. I had to redo it before because not all the lines were connected because I didn't want them overlapping so when i filled into with the color, everything got filled in at once. Aisha then told me to make different levels so everything was connected but after I put the other shapes on top of them, you wouldn't be able to notice that the shapes on the bottom were overlapped. Overall, it wasn't to hard to handle and I think the end product came out really well. (: 

-Erin